Consent for Cookies on Our Sites
You may see a “cookie pop-up” notification on our website, as it states when you use our website you consent to their use. We will display this pop-up notification to you periodically, just in case you change your mind and wish to cease your usage of our website.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ’session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ‘first party cookies’), or by third parties, such as those who serve content or provide advertising or analytics services on the website (‘third party cookies’).
Both websites and HTML e-mails may also contain other tracking technologies such as ‘web beacons’, or ‘pixels’. These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, the web beacons may still load, but their functionality will be restricted.
For more information on the choices you have about the cookies we use, please see the ‘Controlling Cookies’ section below.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On our websites (including pendulum.com and shop.pendulum-it.com).
Types of Cookie
The below explains the types of cookies we use on our websites, and why we use them.
|Category of cookies
|Why we use these cookies
|These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual ‘carts’ on sites that have an e-commerce functionality.
|These cookies are used to store preferences set by users such as account name, language, and location.
|We use these cookies to help identify and prevent potential security risks.
|Analytics and Performance
|Performance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.
|These cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, number of times particular ads have been displayed, the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed, or acts you have taken on our (and other) websites. These are set by Pendulum IT and trusted third party networks, and are generally persistent in nature.
|Third Party / Embedded Content
|We make use of different third party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from Youtube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.
|We make use of different third party applications and services to reward affiliates for referring or recommending customers to use our services.
Below are examples of the cookies set by Pendulum IT, with explanations of their purpose. Please note that this is not an exhaustive list, but rather aims to be representative.
|Sets which language to display to visitors
|Google Analytics ( _ga, _gid )
|Google Analytics cookies are used to collect anonymous information about how visitors use our website. We use the information to compile reports and help us improve our website. The information collected is anonymous and includes the number of visitors to the website, what pages they visited and where they have come to the website from. More information is available here.
|Bing (MR, MUID)
|Used by Bing (Microsoft’s search engine) to help show you customised adverts.
|To store a simple message when a form is submitted that can be displayed on a different page. For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.
|Google DoubleClick(__gads, DSID, IDE, bdfSurf)
|We use Google DoubleClick to measure the effectiveness of our online marketing campaigns. The main purpose of this cookie is for targeting/advertising. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to serve the showing of adverts on the site, for which the owner may earn some revenue.
|Microsoft Bing (_uetsid)
|Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. Learn more.
|Woocommerce (woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_)
|The first two cookies contain information about the cart as a whole and helps WooCommerce know when the cart data changes. The final cookie (wp_woocommerce_session_) contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising visit youronlinechoices.eu (EU based) or optout.aboutads.info (US based). On a mobile device, you may also be to adjust your settings to limit ad tracking.
You can opt out of Google Analytics by installing Google’s opt-out browser add-on.